Einat Hirsch

I've spent over 20 years building technology businesses, developing markets, leading international teams, driving growth, and turning ideas into reality.

Today, I bring that experience to new projects, creative collaborations, and ideas I believe in. My interests span women's empowerment, business, mental health, education, and the possibilities technology opens up.

I've also become increasingly fascinated by what happens when life doesn't go according to plan, and the unexpected things we discover, create, and become in the process.

More than twenty years in technology and business, internationally. Senior roles, real commercial responsibility, real teams.

Life changed. Eventually, so did the questions I was interested in solving.

I work with women and small businesses on the practical side of making things happen — clearer ideas, stronger positioning, better decisions and turning plans into action.

I also speak and write about money, work, behavior, mental health and the often complicated distance between knowing what makes sense and actually doing it.

And I build and collaborate on projects that interest me and feel worth pursuing, including Einat × Einat with Prof. Einat Metzl and Saloone, a community for women to meet, share ideas and create things together — with more taking shape.